Fase 2: Die wasbeeld – die idee word geknie en die inhoud word omskryf

Dit behels die skep en skryf van karakters, storielyne, reeksbybels, opsommings van episodes en, uiteindelik, sterk draaiboeke. The appointment of creative heads of departments, casting, scheduling, set design and construction, costume and makeup design, shot planning and all other logistical preparations form part of pre-production.